Sleep affects numerous aspects of our life, like our mental and physical health, but also how we show up and perform. With a new creative launch, Mattress Firm wanted to showcase how their products and expertise can help anyone sleep at night, including those who need to have tier sleep to perform their best. In partnership with Complex, we created a series highlighting how sleep contributes to the success of multiple athletes and find out how they sleep at night. The series consisted of 3x hero videos and cutdowns diving into what athletes value in their sleep settings. The videos nodded to the cheeky brand campaign in which everyday villains make us question how do they sleep at night.