A Celebration of Food and Culture

RITZ Crackers was looking to increase awareness and consideration among millennial families and encourage them to join RITZ’s welcoming movement.

The program included:

A 3-episode longform video series, to shine a light on diversity and the spirit of welcoming by traveling across the US and meeting with immigrant families to discuss their journeys, family recipes, traditions, and pantry staples.

A shoppable editorial page featuring an additional 10 RITZ recipes on Bon Appetit.

The first ever RITZ cookbook, A Taste of Welcome, with over 30 original recipes from different cultures and immigrant family profiles including renowned chef Marcus Samuelsson.